Quality
At De Kroes, quality is at the heart of everything we do. It is not only the foundation of our craftsmanship but also the key to fulfilling our mission: Creating the world’s tastiest bakes.
Quality is embedded in every aspect of our operations – from product development and ingredient selection to production, packaging and delivery.


Quality policy
We apply an integrated quality policy in which food safety, product integrity, sustainability, and ethical business practices go hand in hand. Our processes are designed not only to meet all legal and regulatory requirements, but also to drive continuous improvement and innovation.

Certifications
De Kroes is proud to be certified according to the following internationally recognised standards:
– IFS (International Featured Standards)
– BRC (British Retail Consortium)
– Organic (BIO)
– RSPO SG (Roundtable on Sustainable Palm Oil – Segregated)
These certifications reflect our commitment to food safety, traceability, organic production, and the responsible sourcing of raw materials.


Innovative sustainability
But our quality policy extends beyond systems and audits. We work with and for each other in an ethically responsible manner. We respect labour rights and place great value on mutual responsibilities and clear expectations – both within our team and in cooperation with our partners.
Safety and environmental awareness are equally embedded in our strategic approach. We believe that sustainable quality can only be achieved when people, products and the environment are treated with care.

Quality will always satisfy
For decades, our quality philosophy has been summed up in the words: Quality will always satisfy. This vision continues to guide our decisions today and is reflected in every product that leaves our bakery.