ENRICHING APPETIZING MOMENTS

CREATING. BAKING. SHARING.

Proud of its rich history, which dates back more than 150 years, de kroes never seized to be a specialist in making tasty bakery products. In our 3 tailor made factories, situated in Oosterhout, Weert (Netherlands) and Semur-en-Auxois (France), we produce a wide range of sweet and savoury gourmet snacks, all in a variety of tasteful flavours, shapes and textures.

OUR PRODUCTS

Quality will always satisfy

De Kroes is specialised in the manufacturing of a wide range of savoury aperitif snacks under Private Label. We offer a complete portfolio in complementing product types and flavours. Of course, if you have any specific remarks or questions, we kindly invite you to contact us.

ABOUT US

1849

A mile stone in the history of de Kroes.
J.J. de Kroes acquires a local bakery in the old city of Gorinchem,
in the Netherlands. 2

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storyline
1892

``De Gulde Capel`` becomes a registered brand used for the ``Gorcumsche Zoute Bollen``, the first savoury biscuits produced by De Kroes.

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First strawberries
2000

Just before the turn of the century, in 1999, De Kroes opened its new production facility in Oosterhout, Netherlands. It is now the Headquarters of de kroes group; counting around 150 colleagues over 3 production plants and 4 sales offices.

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Driscoll's growers
2010

Semur Feuilletage, a French company producing puff pastry, became part of the group; making the company a European leader on the savoury biscuits segment in private label.

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Yellow label
Berry
2015

The ``Glocal`` success
After expending successfully in France, De Kroes returned to its roots in Holland and bought a Dutch brand called Jos Poell. As a toasts & pastries specialist, Jos Poell completes perfectly de kroes’ portfolio; spreading our field of expertise from healthy break to refined diner, trendy snacking to classic aperitif.

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2016

From our passion for good life and good food to our desire to share our know-how with local or curious visitors… A new story was born: BON VIVANT – Les saveurs des bons moments. A 300m² outlet shop, in the back of our French factory in Semur-en-Auxois, opened its doors. “Gourmets & gourmands” can visit us from Monday to Saturday and enjoy our freshly baked biscuits.

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QUALITY & CERTIFICATES

IFS & BRC, BIO GMP + RSPO MB

To achieve our mission, quality is the key element of our company policy in any possible way. Regarding safety and environment we apply a similar strategy. We work with each other and for each other in an ethical responsible manner. We respect labour rights and emphasize the importance of mutual responsibilities and expectations regarding this matter.

Certificates

IFS & BRC, BIO GMP + RSPO MB
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