{"id":532,"date":"2025-03-31T11:03:33","date_gmt":"2025-03-31T11:03:33","guid":{"rendered":"https:\/\/dekroesbv.com\/?page_id=532"},"modified":"2025-09-25T08:57:38","modified_gmt":"2025-09-25T08:57:38","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.dekroesbv.com\/nl\/about-us\/","title":{"rendered":"Over ons"},"content":{"rendered":"
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Over ons<\/h1>

De Kroes is sinds 1849 een vertrouwde naam in de wereld van hartige bakspecialiteiten. Wat ooit begon als een kleine bakkerij in het hart van Gorinchem, is in de loop der jaren uitgegroeid tot een moderne, internationale producent van hoogwaardige gebakken producten. Na een periode in Werkendam vestigde het bedrijf zich in 1999 in Oosterhout, waar zich sindsdien zowel het hoofdkantoor als onze geavanceerde productielocatie bevinden.<\/p>\n

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De Kroes wereldwijd<\/h2>\n

Met ongeveer 200 medewerkers, verspreid over vier productielocaties, bedient De Kroes klanten in binnen- en buitenland. Ons assortiment bestaat uit een breed scala aan hartige snacks, waaronder zoutjes, wafers, crackers, flatbreads en ontbijtcrackers. Elk met een eigen smaak, vorm en textuur, afgestemd op de wensen van onze klanten.<\/p>\n\n

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Onze kernwaarden<\/h2>\n

Onze missie is helder: \"Creating the world\u2019s tastiest bakes\". Elke dag zetten wij ons met toewijding in om dit doel te bereiken, geleid door onze visie: \"to satisfy our clients worldwide with high-quality bakery products\". Ter ondersteuning van deze ambitie hanteren wij vier kernwaarden:<\/p>\n

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  • We streven voortdurend naar hoogwaardige producten en uitmuntende service.<\/li>\n
  • Betrouwbare en duurzame samenwerkingen staan voor ons centraal.<\/li>\n
  • Ons doel is succes voor de lange termijn, voor alle betrokkenen.<\/li>\n
  • We zetten ons actief in voor de Duurzame Ontwikkelingsdoelen (SDG's) van de Verenigde Naties.<\/li>\n<\/ul>\n\n
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    Kwaliteit staat centraal<\/h2>\n

    Kwaliteit staat centraal in alles wat we doen. We ontwikkelen onze producten met oog voor detail, veiligheid en duurzaamheid, en werken op een ethisch verantwoorde manier. Arbeidsrechten worden gerespecteerd, en wederzijdse verantwoordelijkheid vormt een belangrijk uitgangspunt in zowel onze interne processen als in de samenwerking met externe partners.<\/p>\n\n

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    Geschiedenis<\/h2>\n

    Gedurende onze lange geschiedenis hebben we verschillende belangrijke mijlpalen bereikt. Van de registratie van het merk De Gulde Capel in 1892 tot de overname van de Franse bladerdeegproducent Semur Feuilletage in 2010 en het Nederlandse toast- en pasteimerk Jos Poell in 2015. In 2016 openden we onze eigen outletwinkel in Frankrijk \u2013 Bon Vivant \u2013 waar bezoekers onze passie voor lekker eten zelf kunnen ervaren. Het jaar 2018 betekende de start van onze samenwerking met de Duitse wafelproducent Crisbiss. Met zeer veel trots vierden we in 2024 ons 175-jarig jubileum!<\/p>\n\n

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    Samen vooruit<\/h2>\n

    Met deze rijke geschiedenis als fundament blijft De Kroes zich ontwikkelen \u2013 altijd met smaak, kwaliteit en een sterke toewijding aan mensen, partners en de toekomst!<\/p>\n\n

    \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout us - De Kroes<\/title>\n<meta name=\"description\" content=\"Read our story here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dekroesbv.com\/nl\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - De Kroes\" \/>\n<meta property=\"og:description\" content=\"Read our story here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dekroesbv.com\/nl\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"De Kroes\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T08:57:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dekroesbv.com\\\/nl\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/www.dekroesbv.com\\\/nl\\\/about-us\\\/\",\"name\":\"About us - 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